Updated 13 November 2026. Prices below were checked today across Amazon, Flipkart, Vijay Sales, Reliance Digital and brand stores; each pick links to the store that is cheapest right now.
Between ₹30,000 and ₹40,000, 7 smart TVs we track clear our bar: at least 25 buyer reviews, a 3.8★ rating or better, a verified in-stock price, and a SyncScore from real specs and benchmarks rather than marketing. At this budget you get screens from 43 to 54 inches, 4K on every pick, 7 with a QLED, Mini LED or OLED panel. Prices run ₹31,990–₹37,990.
Quick picks
- Best overall: TCL 43" 4K Google TV (43P71K) — ₹31,990
- Best screen size: Coocaa 55" QLED Google TV — 54-inch screen
- Best sound: Hisense 50" 4K Smart TV (50E75Q) — 48 W speakers
- Best buyer rating: Vu 50" 4K Smart TV — 4.7★
All 7 picks compared
| # | Model | Price | SyncScore | Rating | Screen | Panel | Sound |
|---|---|---|---|---|---|---|---|
| 1 | TCL 43" 4K Google TV (43P71K) | ₹31,990 | 83 | 4.2 (473) | 43" 4K | QLED | 30 W |
| 2 | Lumio 50" 4K Google TV (FTW2-ADSG) | ₹36,999 | 81 | 4.2 (1,576) | 50" 4K | QLED | 30 W |
| 3 | Vu 50" 4K Smart TV | ₹35,990 | 77 | 4.7 (30) | 50" 4K | QLED | 30 W |
| 4 | Coocaa 55" QLED Google TV | ₹33,999 | 81 | 4.1 (160) | 54" 4K | QLED | 20 W |
| 5 | Sansui 50" 4K Google TV | ₹37,990 | 83 | 3.8 (137) | 50" 4K | QLED | 30 W |
| 6 | Philips 50" 4K Google TV (PHILIPS) | ₹33,999 | 77 | 4.1 (1,888) | 50" 4K | QLED | 30 W |
| 7 | Hisense 50" 4K Smart TV (50E75Q) | ₹32,499 | 74 | 4.1 (2,225) | 50" 4K | QLED | 48 W |
1. TCL 43" 4K Google TV (43P71K)
₹31,990 on Amazon. SyncScore 83/100, rated 4.2★ by 473 buyers.
Why it's here: It tops the band on combined performance, ratings and price. Google TV for apps and casting.
Watch out for: The screen size is the weakest here (43-inch screen).
Buy now on Amazon → · Full specs and price history
2. Lumio 50" 4K Google TV (FTW2-ADSG)
₹36,999 on Amazon. SyncScore 81/100, rated 4.2★ by 1,576 buyers.
Why it's here: 1,576 reviews make its 4.2★ rating hard to argue with. Google TV for apps and casting.
Watch out for: It costs ₹5,009 more than the best overall and scores lower.
Buy now on Amazon → · Full specs and price history
3. Vu 50" 4K Smart TV
₹35,990 on Amazon. SyncScore 77/100, rated 4.7★ by 30 buyers.
Why it's here: 4.7★ — the best buyer rating here (next best 4.2★). Google TV for apps and casting.
Best for: If a safe pick is your priority, this is it.
Watch out for: 30 reviews is a small sample; the rating may settle lower or higher. It costs ₹4,000 more than the best overall and scores lower.
Buy now on Amazon → · Full specs and price history
4. Coocaa 55" QLED Google TV
₹33,999 on Amazon. SyncScore 81/100, rated 4.1★ by 160 buyers.
Why it's here: 54-inch screen — the best screen size here (next best 50-inch screen). Google TV for apps and casting.
Best for: Pick this one if you care most about a big screen.
Watch out for: It costs ₹2,009 more than the best overall and scores lower.
Buy now on Amazon → · Full specs and price history
5. Sansui 50" 4K Google TV
₹37,990 on Amazon. SyncScore 83/100, rated 3.8★ by 137 buyers.
Why it's here: It scores 83/100 at ₹37,990, within a few points of the best overall. Google TV for apps and casting.
Watch out for: The buyer rating is the weakest here (3.8★). Buyers rate it 3.8★, below the 4.7★ of the best-rated pick here — read a few reviews before you decide.
Buy now on Amazon → · Full specs and price history
6. Philips 50" 4K Google TV (PHILIPS)
₹33,999 on Amazon. SyncScore 77/100, rated 4.1★ by 1,888 buyers.
Why it's here: 1,888 reviews make its 4.1★ rating hard to argue with. Google TV for apps and casting.
Watch out for: It costs ₹2,009 more than the best overall and scores lower.
Buy now on Amazon → · Full specs and price history
7. Hisense 50" 4K Smart TV (50E75Q)
₹32,499 on Amazon. SyncScore 74/100, rated 4.1★ by 2,225 buyers.
Why it's here: 48 W speakers — the best sound here (next best 30 W speakers). 2,225 reviews make its 4.1★ rating hard to argue with.
Best for: The one to buy for loud, room-filling sound.
Buy now on Amazon → · Full specs and price history
Which one should you buy?
If you want the best TV under ₹40,000 and don't have a single priority, buy the TCL 4K Ultra. For a big screen, the Coocaa Frameless Qled Ultra Smart Google TV 55Y74 Pro wins on screen size (54-inch screen). For loud, room-filling sound, the Hisense 4K Ultra wins on sound (48 W speakers). For a safe pick, the Vu California GloQLED Smart Google 4K TV VuGLOQLEDDV wins on buyer rating (4.7★).
FAQ
Which is the best TV under ₹40,000 right now?
The TCL 4K Ultra at ₹31,990: it has the highest SyncScore (83) of the 7 smart TVs that pass our rating and review checks in this band.
Which TV under ₹40,000 has the best screen size?
The Coocaa Frameless Qled Ultra Smart Google TV 55Y74 Pro (54-inch screen), priced at ₹33,999.
Which TV under ₹40,000 has the best sound?
The Hisense 4K Ultra (48 W speakers), priced at ₹32,499.
Which TV under ₹40,000 has the best buyer rating?
The Vu California GloQLED Smart Google 4K TV VuGLOQLEDDV (4.7★), priced at ₹35,990.
What is the cheapest good TV under ₹40,000?
The TCL 4K Ultra at ₹31,990 is the cheapest pick that still clears our quality bar (4.2★ from 473 buyers).
How often is this list updated?
Every day. Prices are re-checked daily across the stores we track, and the ranking is rebuilt from the latest prices, ratings and stock. Last update: 13 November 2026.
How we rank
SyncScore turns specs and benchmarks (resolution, panel type, refresh rate, sound and smart features) into a 0–100 score. We add buyer ratings weighted by review count, keep one listing per model (colour and storage variants are grouped), and take the cheapest verified price across stores. Still unsure? Ask the sync8 AI advisor or compare the top three side by side.
Other budgets: best smart TVs under ₹30,000 · best smart TVs under ₹60,000 · all smart TVs under ₹40,000